Fashion public relation involves being in touch with a company audience's and creating strong relationship with them , reaching out to media and intiating messages that project positive images of the company. social media plays an important role in modern day fashion public relations enabling practitioners to reach a wide range of consumers through Building brand awareness and credibility is a key implication of good public relations. In some cases, great hype is built about new designers' collections before they are released into the market, due to the immense exposure generated by practitioners various platforms.Social media, such as blogs, micro blogs, podcasts, photo and video sharing sites have all become increasingly important to fashion public relations.
Building brand
awareness and credibility is a key implication of good public relation. . In
some cases, great hype is built about new designers' collections before they
are released into the market, due to the immense exposure generated by
practitioners.Social media, such as blogs, micro blogs, podcasts, photo and
video sharing sites have all become increasingly important to fashion public
relations.The interactive nature of these platforms allows practitioners to
engage and communicate with public in real time, and tailor their clients’
brand or campaign messages to the target audience. With blogging platforms such
as Instagram, Tumble, Word press, and other sharing sites, bloggers have emerged
as expert fashion commentators, shaping brands and having a great impact on
what is ‘on trend’women is fashion public relation industry such as sweaty Betty founder and Oscar parental girl Erika barmen , have acquired copious
amounts of followers on their social media sites, by providing a brand identity
and a behind the scenes look into the companies they work for.
Social media is changing the way
practitioners deliver messages, as
they are concerned with the media, and also customer relationship building.PR
practitioners must provide effective communication among all platforms, in
order to engage fashion public in an industry socially connected via online shopping.Consumers have the ability to share their purchases on their personal
social media pages and if practitioners deliver the brand message effectively
and meet the needs of its public's, word-of-mouth publicity will be generated
and potentially provide a wide reach for the designer and their products.
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