Building brand
awareness and credibility is a key implication of good public relation. . In
some cases, great hype is built about new designers' collections before they
are released into the market, due to the immense exposure generated by
practitioners.Social media, such as blogs, micro blogs, podcasts, photo and
video sharing sites have all become increasingly important to fashion public
relations.The interactive nature of these platforms allows practitioners to
engage and communicate with public's in real time, and tailor their clients’
brand or campaign messages to the target audience. With blogging platforms such
as Instagram, Tumble, Word press, and other sharing sites, bloggers have emerged
as expert fashion commentators, shaping brands and having a great impact on
what is ‘on trend’women is fashion public relation industry such as sweaty Betty founder and Oscar Laurent girl Erika barmen , have acquired copious
amounts of followers on their social media sites, by providing a brand identity
and a behind the scenes look into the companies they work for.

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